How a poor web hosting Service can affect SEO

Online marketing is continually growing and businesses are looking forward to seeing their websites ranked on top of search engines such as Google. In the digital era, SEO UK is everything and your website can only be noticed if it ranks on the top page of Google, otherwise, it will go unnoticed.

Websites that run smoothly and swiftly stand a greater chance to get ranked on top of the search engine results page (SERP) and this can only be achieved if the website is hosted on a superb hosting server. A web host affects a website’s SEO ranking either positively or negatively

Here is an insight into how a non-reliable web host negatively affects the website’s SEO and why it is essential to pick a top-notch host for your website. https://swiftseodirect.co.uk London seo services

Server Downtime

A web host is considered poor if it cannot support the smooth running of the website. Server downtime ruins not only the entire website operation, but it also hampers the SEO and SERP.

A website is said to be down when it nowhere to be found on the search engine. When someone searches something related to your business, search engines will not find your website and this will cause website SEO degradation.

To avoid such problems, always settle on a top-notch web host server with at least 99% uptime for your website.

Page Load Time

Page load time is the other factor you need to consider when choosing a web host for your website. Websites that are slow and takes too long to load are not the problem but the host. Page load time is one of the crucial factors that influence the ranking of a website in SEO.

Websites that take 5 or more seconds to load are likely to turn away visitors for other options. A website page load speed is very imperative as it can make or ruin your website reputation.

In addition, websites with better loading speeds are likely to attract more visitors thereby increasing traffic, which gets them ranked on top of search engines.

Keep in mind that a reliable web host uses the latest catching technologies to decrease a website€™s load speed resulting in increased traffic. Note that decreased load speed is associated with additional web views.